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The fake and mimic commodities among low-quality imported goods failing to meet food safety and hygiene are, currently, hard to be controlled in the market. As the matter of fact, Vietnamese consumers are prioritizing to Vietnamese commodities.

Vietnamese commodities are totally able to control domestic market. In this photo: Vietnamese commodities are on sales display at Binh Duong BigC

Routing to Vietnamese commodities

Shoes of all sorts of foreign brands from premium to standard have flooded Vietnamese market. Not everyone; however, could purchase for them the quality shoes of their needs. Many have purchased goods of low quality or even fake ones without knowing. Ms. Nguyen Thi Hang from Phu Cuong Ward talked about her previous purchase of an imported pair of sport shoes for her child. The shoes were corroded and lost their heals after over a week wearing. Knowing that she had purchased fake goods, on this year’s school starting, she has bought her child shoes of Biti’s brand.

“Shoes manufactured by Vietnamese enterprises like Biti’s, Bitas, and Thai Binh are soft to our feet, light and durable as well. I think that quality and good-looking shoes shall be better for consumers in terms of healthcare and cost saving, which would become promotion for Vietnamese producers,” said Hang.

Ms. Nguyen Thu Trang, a postal employee in Binh Duong province, shared her ignorance of domestic brands before the movement of ‘Vietnamese prioritizing Vietnamese commodities’. It was because that Vietnamese commodities’ price, quality, and appearance were incomparable to those of Thai and Chinese origin in the market. However, Trang believed that majority of Vietnamese enterprises having penetrating foreign markets have returned to domestic market to offer improved brands and quality as a commitment to their firm stance. Therefore, Trang and universal consumers are now for Vietnamese commodities as they are more tolerable to domestic trademarks.

Vietnamese enterprises improve their quality

Under recently announced Nielsen Vietnam’s survey, 92% of Vietnamese consumers affirmed to pay attention to domestically produced products; 63% were for Vietnamese goods; and 54% would recommend to purchase Vietnamese commodities. The outcome was greatly encouraging to enterprises who are to elevate commodity quality to create their firm position in domestic market.

Mr. Ly Ngoc Minh, General Director of Minh Long I, informed that his company, not solely developing products for foreign markets, has diversified its products to retain domestic consuming market share. Not purely for kitchen wares, the company has invested to new and unique products and has focused on human health. The nourishing pot made of clay, stone and special minerals is a good example. The pot works by the process of thermal emission (collecting, emitting, and retaining heat) to cook foods. The process makes food cooking fast and thoroughly and retain more nutrition benefiting human health. Upholding the consumers’ needs, the company has lured consumers to welcome and care about nourishing pottery products of Minh Long I.

Mr. Nguyen Lam Vien, General Director of Vinamit talked about dining habits focusing on product quality and priority for green, clean, and healthy products which have renewed agriculture and food production. Thus, his company, in the past time, has invested to equipment and human resources to offer organic products – those products are organically produced without any use of chemicals. Mr. Nguyen Lam Vien affirmed that those products convincing consumers by the focus on health should be easily supplied to consumers in foreign markets and to the satisfied consumers in those potential markets.

Though Vietnamese enterprise community have won the trust and support of Vietnamese consumers, they believe that opportunities offered by trade treaties should be taken to reduce cost of production, business operations, and market penetration; thereby, elevating competitiveness of commodities and service in the competition with low-cost goods imported from regional nations. Enterprises; therefore, need to reorganize their production and delivery procedures and practice professional advertisements. Concurrently, enterprises should continue to invest into production of competitive commodities in terms of price and quality to make use of the spreading movement of ‘Vietnamese prioritizing Vietnamese commodities’.

Translated by Vi Bao