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Housewives and students are familiar clients of Taxi Vinaxu.

Unlike other service enterprises, Taxi Vinaxu of Quyet Thanh Ltd. selects a low market segment in conformity with low incomers. The business choice initially brings effective results. Le Hoai Nam, director of Taxi Vinaxu Binh Duong concluded ‘We realize that rich people often save on expenditure, so our motto is safety-economization-efficiency’. 

The name of Taxi Vinaxu makes people think of trademark imitation. Nam convincingly explained ‘our company founders and leaders are descended from poor families, so we understand demand and psychology of low incomers. The name of Taxi Vinaxu has 3 important meanings – Vina means Vietnam, a very popular name; message of Vietnamese people use Vietnamese goods, the company uses means produced by Vinaxuki (Xuan Kien Private Automotive Establishment); service for low incomers’.

Nam added ‘low incomers’ pennies are valuable, so we respect them. This is the first requirement on morality that all our drivers must conduct. As a business, we have a responsibility to uphold the value of pennies to help low incomers feel more confident. This helps us succeed’.

After nearly one year of operation in the province, the trademark has so far become familiar with passengers and is the top choice of housewives, students and public servants.

Bui Kim Thu, a housewife in Di An township, said my house is away 2km from market. If I ride a motorbike, I must spend VND2,000 for parking lot fee, excluding petrol charge, so I and neighboring housewives often go to market by Taxi Vinaxu with the price of VND7,500 per km.

Taxi Vinaxu’s business operation has rapidly satisfied passengers’ demand thanks to application into low market segment.

Reported by D.Chi – Translated by A.C