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The Covid-19 has greatly affected many Vietnamese enterprises in the production and consumption of products. However, many enterprises have utilized internal resources and maintained production, changed flexibly and effectively, and seize opportunities for development.

Production gradually recovered

The Covid-19 pandemic is a shock to domestic enterprises in general and Binh Duong in particular. With solid internal resources, Minh Long Ceramics 1 Company is still operating quite stably. The company has accumulated experience and strong financial potential, has an appropriate strategy and plans to respond to each stage of the pandemic. Ly Ngoc Minh, General Director of Minh Long Ceramics 1 Company, said that during the pandemic outbreak, the company had streamlined their manufacture system, saved costs, adjusted production and business plans for domestic and export markets in order to gradually adapt to the new situation and restore production.

Businesses strive to overcome difficulties after the pandemic, create momentum to resume production and development. In photo: Binh Duong craft village products are introduced to consumers at Aeon Mall Binh Duong Canary.

According to Ly Ngoc Minh, the financial, credit and tax support policies for businesses, such as reducing and extending loan interest rates, extending tax payment deadlines, etc. have had certain impacts and partly help manufacture. It also contributes to increasing demand for the economy, thereby helping the recovery of companies happen faster. “Since September, the company's production and business is returning to an almost normal state. Currently, the company continues to have orders and maintain employment for many workers," added Ly Ngoc Minh.

Similarly, after the social distance period, Thanh Loc Rattan and Bamboo Company (Tan Uyen Town) immediately focused on finding customers and fulfilled previously interrupted orders. According to Huynh Thi Kim Tuyen, Director of the company, in order to return to the "new normal" state soon, despite difficulties, the company always pays attention to the disease prevention and control, while speeding up manufacture, meeting export orders promptly. Currently, the company still guarantees 100% employees' salaries and a number of other health insurance benefits.

To focus on domestic market

Amidst the raging Covid-19 pandemic, export markets faced difficulties, the domestic market became critical. In the domestic market, sectors, such as household appliances, garments, handicrafts, ceramics, lacquers, etc. can all find their own segments. The potential of domestic market is even more evident after the Covid-19 pandemic. Huynh Thi Kim Tuyen said: “Instead of decorative and souvenir items favored by European and American markets, we have focused on products that meet domestic customers' demands. Products such as wallets, bags, shopping bags, tables and chairs... made from bamboo and rattan materials are very popular among consumers.

According to Tuyen, despite the decline in orders, as soon as the disease was under control, the overall sales in the market quickly recovered to over 80%. Thanh Loc Bamboo and Rattan Company is realizing the idea of developing a variety of product designs using natural materials to encourage consumers to use more environmentally friendly products. This company is promoting these products, bring them closer to consumers.

Luu Vuong Vu, Director of Vu Nhat Nam Pharmaceutical Company, said that the pandemic has slowed down their goal of expanding distribution channels at pharmacies in the Southeast region. On the other hand, activities and events of promoting and selling  Vietnamese products in the province were interrupted. “We mainly enhance investment in depth, research and develop new products to meet the increasing demand of the people. Currently, in addition to continuing the development of new products on the basis of existing products, we continue to expand the domestic market," said Vu.

Local businesses attach great importance to the domestic market and need to take root in this important market to develop. Losing the domestic market means losing the distribution system, and at the same time losing the link between production and distribution. Vietnamese enterprises need to continue implementing the campaign "Vietnamese people give priority to using Vietnamese goods".

Reported by Thanh Hong - Translated by Ngoc Huynh