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Binh Duong province has continued promoting the campaign of “Vietnamese people give priority to using Vietnamese goods” among people from all strata. Noticeably, joyful market-days of “bringing Vietnamese goods to countryside” organized by the Trade Promotion Center under provincial Department of Industry and Trade have significantly contributed to the common result of the campaign.

Practical effectiveness

Since early this year, provincial Trade Promotion Center has coordinated with sectors, departments and the People’s Committees at all levels to successfully organize 10 market-days of bringing Vietnamese goods to rural areas, industrial compounds and parks. The market-days lured more than 40,000 visitors with a total average of more than VND4billion. On average, each market-day absorbed the participation of 10-15 enterprises with 30-45 booths. Participating enterprises also donated 30 gifts worth between VND300,000 and VND500,000 each to the local people with difficult circumstances.

Customers at a market-day of bringing Vietnamese goods to rural areas organized in Thuan An town

Noticeably, 100% of goods at the market-days were domestic ones with clear origin. Participating enterprises also launched a variety of promotional programs for customers. Pham Thanh Dung, Director of provincial Trade Promotion Center said that the campaign of “Vietnamese people give priority to using Vietnamese goods” with market-days of bringing Vietnamese goods to rural areas has contributed to changing the local people’s consumption habit towards Vietnamese goods. The local people have also had more opportunities to buy hi-quality Vietnamese goods…

Increasing absorption of the campaign

Along with the above results, the market-days of bringing Vietnamese goods to rural areas in the province have still faced some shortcomings for change.

Mr.Dung said that sectors and authorities at all levels of the province need to map out a long-term strategy with synchrony and effectiveness in realizing the campaign of “Vietnamese people give priority to Vietnamese goods” so that it can reach better results. For domestic producers, they need to improve the design and quality of products, lower prices and set up distribution channels; boost a task of popularizing trademarks, dominating the market sustainably…

The local functional agencies also need to increase expenditure in promoting trade activities and supporting enterprises participating in the market-days of bringing Vietnamese goods to rural areas; strengthen supervision and inspection over the market, commodities and prevent cases making fake, poor-quality products …to protect customers.

Reported by Thoai Phuong-Translated by K.T