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Amid hot weather, beverage market gets heated up. In the present trend, customers like fruit juices with natural origin.

In this year’s beverage market, customers prefer fruit juices most. There are now 2 kinds of drinks of one with fruit flavour and one with fruit juice. Prices of imported fruit juices are higher than locally-produced ones.

At present, locally-produced fruit juices are very plentiful in kinds and patterns especially products in combination with new flavors such as milk orange, milk strawberry, apple juice, pineapple juice, kiwi juice and so on with the 30% cheaper price from imported ones. Besides, owing to rising prices of fresh fruits, fruit juice market has been in high demand.

In addition, tea is luring many consumers thanks to its convenience. In this year, products of green tea combined with many various flavors of lemon, strawberry, orange and so on are in high demand.

Most of the products are locally produced with foreign technology or at joint venture companies. Besides, carbonated beverages are in diversity of patterns and flavors. Mai Nguyen Duy, CitiMart Binh Duong branch head said owing to hot weather, purchasing power of beverages is on the rise. Our best selling item is strawberry Sting brand-name with 50-70 casks per day.

Beverages on the market this year surge 60% compared to previous years. According to beverage shops’ owners, customers prefer beverages that are convenient and healthy. Of these, bottled green tea is the best selling product. At present, non-carbonated beverages have accounted for 70% in the provincial market. This is a highlighted point for bottled beverage market in 2010.

Reported by K.Vinh – Translated by A.C