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“SAM” TVs are dominating rural markets with most customers being those with average or low income.

Tran Van Sam, CEO of Dong A Co. said that after many efforts, he decided to buy a land in southern Binh Duong province in 2005 and started construction of Dong A Co. one year later. The company is specialized in assembling TVs with “SAM” brand with cheap prices in Tan Uyen district. It is known that “SAM” TVs are manufactured by an automatic production line under modern and closed technologies from Germany, Hongkong, Japan, China…The total cost of the plant is about US$9mln with monthly capacity of 90,000 products.

Specially, Dong A is the first company in Vietnam applying the UV advanced painting technology on products. A SAM 21-inch TV is now sold between VND1,16mln and VND1,235mln. With such cheap prices, SAM TVs are very suitable to low-income people nationwide. Explaining about this, Mr.Sam said that his company’s goal is to stimulate demand, increasing consumption to earn profits. Another thing that his company has enjoyed stabilization of production materials.

With the above selling prices, perhaps SAM TVs from Dong A Co. now have no competitor.  Dong A Co. also provides its clients with the good warranty system. Like other electronic companies, Dong A Co.’s SAM TVs enjoy warranty time of 24 months.

The birth of Dong A Co. with SAM TVs has also generated jobs for hundreds of workers with average income of more than VND2mln per capita per month. Dong A Co.’s SAM TVs are now present in almost countries and cities across the country with around 100 warranty stations. Even, SAM TVs are capable of competing with China-made TVs in some areas bordering China such as Cao Bang. The company’s total revenue last year reached around VND500bln.

Reported by Trung Dong-Translated by K.T